Corporate video
Corporate videos are a very effective way for businesses to communicate a compelling message.
A corporate video has become a necessity for businesses in this time. The decline in newspaper campaigns has lead to a refocusing of advertising budgets. Television has increased their advertising, and the internet (with sites like YouTube and Vimeo) has become more popular places for corporate video production companies to show off their creations. Videos must be able to serve the needs of the targeted viewers. Those watching who find these videos useful, instructional or humorous will keep the company in mind which produced the video. Filling a niche is important in any form of marketing and this can be an influence when deciding the subject matter for a corporate video.
Corporate videos can lead to more competitive advantage. The possibility of reaching a target market (think demographics) is raised especially for younger generations who are more likely to watch a video than read a sales letter. Online users have shorter attention spans statistically and will be more swayed by a sharply put together video than a simple banner advertisement. The market demands brand recognition and consumers are more likely to purchase from a brand they trust even if it costs more than a competitor they do not know. One way a customer trusts a brand is first being attracted to the brand through the use of videos.
Having a corporate video means the company can stand up to the rigors of modern technology advancement. If one company has a video then their competitors often feel that they must also have videos otherwise they will not be seen as up to date and ready to handle the needs of the customer. Surveys have shown the average internet user views over 200 videos a month and they will come back to the ones which make an impact on them somehow. A properly constructed video will take care of much of the marketing for a company. Experts, both freelance and salaried professionals, are equally able to construct the kinds of videos necessary to improve corporate interests.
Videos can be used to provide solutions to different challenges for organisations, including:-
Training Videos, Promotional Videos, Event Videos, Brand Videos, Video Newsletters, Video Case studies, Client Testimonial Videos.
A corporate video has become a necessity for businesses in this time. The decline in newspaper campaigns has lead to a refocusing of advertising budgets. Television has increased their advertising, and the internet (with sites like YouTube and Vimeo) has become more popular places for corporate video production companies to show off their creations. Videos must be able to serve the needs of the targeted viewers. Those watching who find these videos useful, instructional or humorous will keep the company in mind which produced the video. Filling a niche is important in any form of marketing and this can be an influence when deciding the subject matter for a corporate video.
Corporate videos can lead to more competitive advantage. The possibility of reaching a target market (think demographics) is raised especially for younger generations who are more likely to watch a video than read a sales letter. Online users have shorter attention spans statistically and will be more swayed by a sharply put together video than a simple banner advertisement. The market demands brand recognition and consumers are more likely to purchase from a brand they trust even if it costs more than a competitor they do not know. One way a customer trusts a brand is first being attracted to the brand through the use of videos.
Having a corporate video means the company can stand up to the rigors of modern technology advancement. If one company has a video then their competitors often feel that they must also have videos otherwise they will not be seen as up to date and ready to handle the needs of the customer. Surveys have shown the average internet user views over 200 videos a month and they will come back to the ones which make an impact on them somehow. A properly constructed video will take care of much of the marketing for a company. Experts, both freelance and salaried professionals, are equally able to construct the kinds of videos necessary to improve corporate interests.
Videos can be used to provide solutions to different challenges for organisations, including:-
Training Videos, Promotional Videos, Event Videos, Brand Videos, Video Newsletters, Video Case studies, Client Testimonial Videos.